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When it comes to e-commerce trends, Amazon sets the standard
12 July 2022
When it comes to e-commerce trends, Amazon sets the standard
E-commerce & mobile retail Online retail Strategy

As a giant in online retail, Amazon has emerged as the status quo for online marketing strategy: other retailers are copying their “uniform set of standards”, which includes an emphasis on upper-funnel growth and a sophisticated use of cost-per-click (CPC) ads.

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