When adtech met martech: The way to incredible customer experiences | WARC | The Feed

The convergence of adtech and martech can better tailor the customer experience to the individual, but how much of this is evident in APAC marketing? 

Why it matters

Previous criticisms of martech and adtech arose because technological capabilities were lacking, but, in the right hands, combining technology with data can greatly enrich the customer experience.

Takeaways