The convergence of adtech and martech can better tailor the customer experience to the individual, but how much of this is evident in APAC marketing? 

Why it matters

Previous criticisms of martech and adtech arose because technological capabilities were lacking, but, in the right hands, combining technology with data can greatly enrich the customer experience.

Takeaways

• The convergence of adtech and martech is no longer a choice but the only way to run digital marketing.
• The death of third party cookies will impact adtech and its ability to extend consumer experiences managed by martech.
• The maturity of APAC marketers means...