What you need to know about effective digital advertising | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
What you need to know about effective digital advertising
Marketers have achieved a new level of sophistication in their understanding of digital advertising and it’s helping build brands, according to speakers Les Binet, Grace Kite and Tom Roach, working with the IPA, at the Cannes Lions International Festival of Creativity.
Why it matters
Digital advertising is no longer just about direct-response or short-term sales because new research and creative techniques are helping to develop the channel’s brand-building capabilities – and marketers are taking advantage of those learnings.
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
