What works on Shopify | WARC | The Feed

Retail platform Shopify is growing fast by providing services to modern DTC retailers like Kylie Cosmetics and GymShark – there are lessons to be learned from their, and Shopify’s, success.

Why it matters

Shopify is manoeuvring into a position as a platform that connects retailers to hosting technologies, marketing capabilities, marketplaces, payment tech, and sometimes even finance. In its explosive growth it both helps firms – often fast-growing, DTC retailers – access complex systems and is well placed to explain the next phase of retail.