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24 November 2022
What will 2023 hold for travel?
Transport & tourism (general)Marketing in a recessionStrategy
Tourism, badly hit by Covid-19, war in Ukraine and the cost-of-living crisis, is witnessing a shift in consumer motivation, as people move from seeing travel as a status indicator to being an aspect of self-care.
This is the view of two senior strategists who explore trends set to shape the decisions of marketers in the travel category for 2023, in an exclusive article for WARC.