What we learned from the ads of Super Bowl LVII | WARC | The Feed
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What we learned from the ads of Super Bowl LVII
The ads that ran in and around Super Bowl LVII once again featured dozens of celebrities, throwbacks to bygone movies and a number of activations on other platforms – but what worked and what didn’t?
Analysis which looks at viewers’ emotional responses to these spots, as undertaken by research firm System1, helps answer that question.
Why it matters
The Super Bowl pulls in the largest US TV audience every year, giving brands their biggest annual opportunity to expand their reach. But it also comes at a very high cost, with an asking price of $7 million for a 30-second...
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