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What we learned from the ads of Super Bowl LVII
16 February 2023
What we learned from the ads of Super Bowl LVII
Event tie-ins Creativity & effectiveness Sports

The ads that ran in and around Super Bowl LVII once again featured dozens of celebrities, throwbacks to bygone movies and a number of activations on other platforms – but what worked and what didn’t?

Analysis which looks at viewers’ emotional responses to these spots, as undertaken by research firm System1, helps answer that question.

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