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01 July 2021
What the West can learn from China's fusion of media and commerce
Data-driven marketingAgilityE-commerce & mobile retail
The major platforms in China have anticipated a fusion between media and commerce that the rest of the world must now navigate, according to Accenture Interactive.
Why it matters
China is typically seen as very different from Western ad markets, but the COVID-19 pandemic has proved that lessons from Chinese brands are more important than ever as they spearhead the business recovery. Simply put, pay attention to a market where the point of advertising exposure and the point of purchase are often one and the same, as this model is coming to the West too.