What the new normal looks like: Google data | WARC | The Feed

What the new normal looks like: Google data

Multiple years into the pandemic and what we all wanted to know in March 2020 – how, exactly, the pandemic would change our economy and society – is becoming clear; Google and Axios analysis illuminates what’s changed.

A collaborative visualisation

The search firm, along with the online publication Axios and design firm Schema, has put together a new site to explore how search interests have been changing over the course of the crisis, taking in topics from roller skates, to tequila, to bleach.

What’s sticking

•  Work from home: now we have invested, we appear to be continuing to use those home office items.
• Beauty is back as we’re back to socialising, but loungewear doesn’t seem to be going anywhere. We have tasted the forbidden fruit and there’s no going back.
• Optimisation. Given we’re at home more, home-improvement has continued from the beginning of the pandemic.

Sourced from Google, Axios, Schema. Image: Google