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What SEA brands can learn from how Domino's uses data
31 August 2023
What SEA brands can learn from how Domino's uses data
Data-driven marketing Using customer data Restaurants & takeaways

Pizza company Domino’s has a recipe for customer experience success and the key ingredient is data, which not only reveals what prevents customers from returning but also powers its growth.

Why data matters

Brands planning to embark on a data journey should take a holistic approach that makes connections across the entire value stream and tracks customer satisfaction at all touchpoints through good data storage, quality, access and analytics.

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