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What it will take to build a trusted media measurement currency | WARC | The Feed

What it will take to build a trusted media measurement currency
09 May 2022
What it will take to build a trusted media measurement currency
Theories & ideas of media planning Attention Strategy

Despite the many metrics available to marketers, very few can tell them about how much attention a media buy is actually delivering – Professor Karen Nelson-Field told marketers recently what building a new currency will take.

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