Retail has suffered more than most categories over the past two years; with doors closed for much of the pandemic, nearly all outlets suffered drastic footfall decline causing extreme behaviour shifts as consumers moved online, whilst supply chain pressures left retailers struggling to fulfil demand. But new opportunities are emerging for retailers in 2022.

The challenge

Despite the UK having the fastest recovery levels amongst European counterparts, British Retail Consortium figures show footfall in shopping centres was down by 33% in October 2021 compared to October 2019. In 2022, retail will feel the crunch of other significant market pressures, including...