What content creators give brands that influencers don’t | WARC | The Feed

For brands, working with content creators doesn’t afford the same promotional opportunities as influencers, but they are much more adept at producing professional, creative content, the latest WARC Guide explains.

In The WARC Guide to Brands and the Creator Economy, Nicole Alibrandi, marketing manager of Mediakix, notes that content creation formats are as diverse as creators themselves but a successful content creator is one who knows how to hold a captive audience.

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