What consumer brands need to know when considering a direct-to-consumer channel | WARC | The Feed
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What consumer brands need to know when considering a direct-to-consumer channel
According to a recent report from McKinsey, establishing a direct-to-consumer (DTC) channel is valuable, but in order for it to be a profit center, brands have to carefully consider revenue and cost.
Why it matters
E-commerce activity increased so much during the pandemic that exploring DTC is more important than it once was for many brands; also, at a time when first-party data is ever more important, this can be one route for brands to acquire it.
Takeaways
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