According to a recent report from McKinsey, establishing a direct-to-consumer (DTC) channel is valuable, but in order for it to be a profit center, brands have to carefully consider revenue and cost.

Why it mattersE-commerce activity increased so much during the pandemic that exploring DTC is more important than it once was for many brands; also, at a time when first-party data is ever more important, this can be one route for brands to acquire it. 

Takeaways

• Brands pursue a variety of goals through their DTC offering, including to gather customer insights and community building; for brand-building and differentiation;...