Home
The Feed
Your selections:
What consumer brands need to know when considering a direct-to-consumer channel | WARC | The Feed
You didn’t return any results. Please clear your filters.

15 March 2021
What consumer brands need to know when considering a direct-to-consumer channel
Direct to consumer (D2C)
E-commerce & mobile retail
Brand management
According to a recent report from McKinsey, establishing a direct-to-consumer (DTC) channel is valuable, but in order for it to be a profit center, brands have to carefully consider revenue and cost.
Why it matters
E-commerce activity increased so much during the pandemic that exploring DTC is more important than it once was for many brands; also, at a time when first-party data is ever more important, this can be one route for brands to acquire it.
Takeaways
Email this content