What Clubhouse can teach brands about social audio | WARC | The Feed

The social audio app Clubhouse – which features real-time chat in interest-themed rooms – is the latest social media darling, but what brands can learn from it may be just as much about the rising tide of social audio as it is about the app itself.

Why it matters

Even if Clubhouse’s key features eventually end up being co-opted by older platforms, it provides a window into a new way that people are interacting with each other, and brands.

Takeaways