What brands need to know about rural youth in India | WARC | The Feed

Indian's rural youth are 11% of the global population, presenting a huge opportunity for marketers, but their attitudes and behaviours are changing, according to Market Xcel. 

Why it matters

Rural India is transforming, and marketers should be aware that the boundaries between rural and urban Indian girls are blurring as technological advancements expose the former to big-city culture and new aspirations.

Takeaways