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Ways to avoid ad fraud in connected TV
16 May 2022
Ways to avoid ad fraud in connected TV
Online ad fraud Online video planning & buying Video on demand

Connected TV (CTV) is not protected from ad fraud, but, even though fraud detection on the platform has a way to go, there are common-sense ways to avoid it.

Why it matters

New, high-demand advertising platforms such as CTV almost inevitably lead to advertising fraud, so brands need to remain vigilant, and practical, to steer clear of it.

Takeaways

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