Connected TV (CTV) is not protected from ad fraud, but, even though fraud detection on the platform has a way to go, there are common-sense ways to avoid it.

Why it matters

New, high-demand advertising platforms such as CTV almost inevitably lead to advertising fraud, so brands need to remain vigilant, and practical, to steer clear of it.

Takeaways

• Recent cases show that CTV ads can be manufactured by algorithms without even needing connected TVs, streaming devices, or CTV apps.
• Brands should pay attention to viewing patterns – while human usage of streaming did go up during the pandemic, that...