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WARC x IPA EffWorks: Why relevance rules and the case for marketing as an investment
17 October 2023
WARC x IPA EffWorks: Why relevance rules and the case for marketing as an investment
Long-term vs short-term effectiveness Paid, owned, earned integration Communications development research

The third and final episode of the WARC Podcast from EffWorks 2023.

  • Lena Roland, Head of Content for WARC Strategy, is joined by EssenceMediacomX’s Chief Transformation Officer Sue Unerman and Jake Webster, Senior Associate Strategy Director, to discuss new research on the new communications economy.

  • Ian Whittaker, Managing Director and owner of Liberty Sky Advisors shares research that makes the case for marketing as a long-term investment; James Hurman, founder of Previously Unavailable, and WARC’s Amin Mrini advise marketers on how to scale-up profitably on digital marketplaces.

  • The final guest, Hannah Gillett, Senior Communications Strategist at LEGO tells us about the importance of owned channels and an owned-first strategy.

Listen to the episode in full here