WARC x IPA EffWorks: 10 years of Long & Short, plus Unilever on retail media

The second of three episodes of the WARC Podcast from EffWorks 2023.

• Anna Hamill, WARC’s Senior Editor, Brands, is joined by marketing effectiveness legends Les Binet and Peter Field to discuss the state of the industry 10 years on from their groundbreaking research study, ‘The Long and the Short of it’.
• Fiona Blades, President and Chief Experience Officer at MESH Experience explains the importance of owned media channels in the marketing mix.
• Finally, Pavan Marella, Unilever’s Strategy Director, and Nilam Atodaria, Global Product Director at The GOAT Agency, talk about all things retail media, social commerce and influencers.

Listen to the episode in full here