WARC x Cannes Lions: The triple opportunity of attention

In this episode of the WARC Podcast from day four of the Cannes Lions festival, WARC looks at the triple opportunity of attention, its new whitepaper about the promise to the customer, created in partnership with the B2B Institute, and what happened when Scott Galloway arrived in Cannes.

• We hear from Yusuf Chuku, EVP, Client Strategy at NBCUniversal, about some recent research into the importance of context in advertising.
• Alex Brownsell, head of content for WARC Media, discusses the triple opportunity of attention session which was presented by System 1's Orlando Wood, Amplified Intelligence's CEO Karen Nelson-Field and marketing consultant Rob Brittain.
• Imaad Ahmed, head of advisory, EMEA and Americas, WARC, also discusses a new whitepaper WARC has launched in partnership with the B2B Institute, surrounding a new mental model – promise to the customer.

Listen to the podcast in full here