WARC x Cannes Lions: Future of Strategy, plus building brands for a new economy

In this episode of the WARC Podcast from the last day of the Cannes Lions festival, WARC looks at strategy across the festival, including the strength of brand in digital e-commerce, insights from CMO interviews and key takeaways from the Creative Strategy Lions.

• David Tiltman, SVP of content at WARC, picks out some of the highlights from the festival and reveals some new research about the strength of brand in digital e-commerce platforms.
• Anna Hammil, senior editor for brands at WARC, tells listeners about what she has heard from her interviews with CMOs throughout the week, including what's concerning them.
• Joyce Kigathi, head of content, strategy and media at Havas Africa, discusses her experience judging the Creative Strategy awards, including her take outs, themes and the quality of the work.

Listen to the episode in full here