WARC x Cannes Lions: Culture of creative effectiveness

In this episode of the WARC Podcast from day three of the Cannes Lions festival, WARC presents a new paper on building a culture of creative effectiveness, alongside interviews with strategists Yael Cesarkas and Harjot Singh.

• We hear from WARC’s Insight Director Adi Kishore about a brand new whitepaper on building a culture of creative effectiveness.
• R/GA’s Yael Cesarkas shares her perspective on the AI debate raging up and down the Croisette.
• Finally, McCann Worldgroup Global CSO Harjot Singh drops in to talk about purpose and sustainability.

Listen to the podcast in full here