WARC Talks: Stories behind winning campaigns at the Marketing Society Awards

On this episode of the WARC Podcast we share insights from some of the stand out cases from this year’s Marketing Society Awards.

• WARC’s Anna Hamill is joined by some of the marketers behind three winning campaigns, discussing the Mayor of London’s campaign to tackle misogyny, Yorkshire Tea’s long term growth success, and the Campaign Against Living Miserably’s fight against suicide.
• Featuring Ben Newbury, Head of Marketing, Yorkshire Tea and Loz Horner, Strategy Partner, Lucky Generals; Matt Jennings, CMO, Campaign Against Living Miserably and Will Grundy, Head Of Planning, adam&eveDDB; and Puja Parmar, Senior Advisor to the Mayor – Marketing, Mayor of London and Bianca Novaes, Planning Director, Ogilvy UK.

Listen to the episode in full here

Timestamps

00:58 – Yorkshire Tea’s long-term growth success.

16:02 – Campaign Against Living Miserably’s fight against suicide.

32:04 – Mayor of London’s campaign to tackle misogyny.

Further reading

Yorkshire Tea: Long-term brand building done proper

Campaign Against Living Miserably: The last photo

Mayor of London: Have a word

See all the winning Marketing Society Awards 2023 case studies on WARC