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WARC Talks: Retail Media Trends with Colin Lewis 
17 July 2023
WARC Talks: Retail Media Trends with Colin Lewis 
Retail media Strategy

This episode of the WARC Podcast discusses interest in retail media at the recent Cannes Lions International Festival of Creativity, and the trends that will shape the channel over the year to come.

  • Gregory Grudzinski of WARC Digital Commerce is joined by Colin Lewis, founder of RetailMedia.works, to unpack key trends in retail media.

  • Themes include creativity in retail media, leveraging data and developments in measurement, and how small/medium-sized brands can achieve outsized performance via retail media.

Listen to the episode in full here 

Timestamps

01:14 – Presence of retailer media in Cannes.

04:10 – Creativity in retail media.

08:08 – How to generate demand on your product pages.

09:53 – The latest in measurement.

13:38 – How do brands choose which retail media network to work with?

15:30 – How do mid-to-small retailers compete with larger players?

18:35 – Clean Rooms phenomenon.

19:42 – Innovations outside of the US.

Browse the full selection of  WARC podcasts here