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07 November 2023
WARC Talks: Insights from the WARC Awards – using data to spark creativity
Data-driven marketing
Using customer data
Creativity & effectiveness
The second episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards, with a focus on the creative use of data.
- This week, WARC’s Amy Rodgers and John Bizzell discuss the brands that used data to spark creativity, which subsequently generated results for their business.
- Includes commentary and analysis of campaigns from Mercado Libre, Black & Abroad and DoorDash.
Listen to the episode in full here
Timestamps
04:04 – Real Street Style, Mercado Libre, Latin America.
14:28 – Black Elevation Map, Black & Abroad, USA.
18:42 – Self Love Bouquet, DoorDash, USA.
Further reading
Mercado Libre: Real Street Style
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