WARC Talks: Insights from the WARC Awards – product solutions to marketing challenges

The first in a special three-part series, this WARC Talks episode looks at creative effectiveness through the lens of the winners in the 2023 WARC Awards.

• WARC’s Amy Rodgers and John Bizzell discuss brands that have used real-world solutions or products to communicate marketing messages and meet their objectives.
• They look at winning campaigns from Lotto Max, Always and Vaseline that won in the 2023 Instant Impact, Partnerships & Sponsorships, and Brand Purpose categories.

Listen to the episode in full here 

Timestamps

04:46 – Introducing our theme: communicating through product solutions or services.

05:31 – Dream Drop, Lotto Max, Canada.

12:13 – The Not Hot Periodwear Collection, Always, UAE.

20:19 – See My Skin, Vaseline, US.

Further reading

Ontario Lottery and Gaming Corporation: Dream Drop

Always: The Not Hot Periodwear Collection

Vaseline: See My Skin