WARC Talks: Insights from the WARC Awards – brave brands

The final podcast in a series looking at creative effectiveness through the lens of the winners of 2023 WARC Awards.

• This week, WARC’s Amy Rodgers and John Bizzell discuss brave brands – those that have taken a risk, stepped outside of their category norms and comfort zones, and thought outside the box when it comes to their creative ideas.
• Includes commentary and analysis of campaigns from Homecentre, Skinny and eBay.

Listen to the episode in full here

Timestamps

03:05 – Introduction to the idea of brave brands.

06:01 – The Homecoming, Homecentre, Middle East.

15:55 – Phone it In, Skinny, New Zealand.

21:58 – Wear ‘Em Out, eBay, USA.

Further reading

Home Centre: The Homecoming

Skinny: Phone It In

eBay: Wear ‘Em Out Store