WARC Talks: Gaming – unpacking opportunities for brands

In this episode of the WARC Podcast, WARC talks gaming, “the biggest niche that brands cannot afford to miss”.

• Lena Roland, Head of Content for WARC Strategy, talks to Oliver Feldwick, Head of Innovation at The&Partnership, and Colleen Nuffer, Senior Director of Integrated Planning at EA.
• Gaming is a channel with a large global audience that ranges from dedicated gamers to casual users from every possible demographic.
• In addition to addressing key features of this industry and explaining how it is fundamentally embedded into popular culture, this podcast sets out upcoming opportunities that brands need to be aware of.

Listen to the episode in full here