WARC Talks: 3 in 15 – The Future of Measurement

In this episode of the WARC Podcast David Tiltman, WARC’s SVP Content, is joined by Paul Stringer, Managing Editor of Research and Insight, to talk about WARC’s new ‘The Future of Measurement’ report. The pair discuss the renaissance of marketing mix modelling, cross-media measurement and growing pains in retail media.

Listen to the full episode here 

Timestamps

01:27 – Why are we looking at measurement?
03:06 – The renaissance of marketing mix modelling.
14:37 – Cross-media measurement.
20:39 – The growing pains in retail media.

See the full list of WARC podcasts here