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11 May 2023
WARC Talks: 3 in 15 – The Future of Measurement
Effectiveness studiesMMM & attributionRetail media
In this episode of the WARC Podcast David Tiltman, WARC’s SVP Content, is joined by Paul Stringer, Managing Editor of Research and Insight, to talk about WARC’s new ‘The Future of Measurement’ report. The pair discuss the renaissance of marketing mix modelling, cross-media measurement and growing pains in retail media.