WARC Talks: 3 in 15 – Connected TV’s next episode | WARC | The Feed

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22 August 2023

TV & Connected TV planning & buying Advertising expenditure & forecasts Strategy

In this episode of the WARC Podcast, we talk about the future of advertising on connected TV.

WARC’s David Tiltman is joined by Data Journalist Celeste Huang and Alex Brownsell, Head of Content for WARC Media, to discuss three themes from the recent Global Ad Trends report: ‘Connected TV’s next episode’.

CTV is growing quickly as viewers and advertisers migrate from linear broadcast television.

However, on closer inspection, that growth in CTV ad investment may be less impressive than first thought.

Timestamps

01:19 – Definitions.

05:13 – TV viewing is changing.

10:30 – CTV ad investment is growing at linear TV’s expense.

18:17 – CTV must persuade marketers of its effectiveness.

Further reading

Global Ad Trends: Connected TV’s next episode

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