Americans are expected to spend almost $300 billion on QSR in 2022, or as much as the entire Gross Domestic Product of Colombia, and brands such as McDonald’s, Starbucks and the relatively new national brand Chick-fil-A are hugely popular with consumers.

The background

The WARC Spotlight US focused on quick service restaurants (QSR) highlights key trends in the sector, including the dominance of online ordering, what brands are popular, and how inflation is affecting pricing and menu selection.

Takeaways

US consumer data about QSR from this Spotlight included the following:

• McDonald’s ranks as the #1 restaurant choice across all mealtimes,...