WARC Infographic: Canada by the data – its population, ad spend, media consumption, and DEI | WARC | The Feed

Canadian companies are far more likely to be taking active steps toward diversity and inclusion (81%) than organisations globally (60%), according to analysis featured in WARC’s new Spotlight on the country.

The background

WARC’s Spotlight Canada highlights several trends that will be of importance to marketers that want to engage consumers in the country. And it demonstrates the importance of focusing on the granularities of the Canadian market, rather than copying, or modestly tweaking, strategies that are implemented in the US.