WARC Infographic: Canada by the data – its population, ad spend, media consumption, and DEI | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
WARC Infographic: Canada by the data – its population, ad spend, media consumption, and DEI
Canadian companies are far more likely to be taking active steps toward diversity and inclusion (81%) than organisations globally (60%), according to analysis featured in WARC’s new Spotlight on the country.
The background
WARC’s Spotlight Canada highlights several trends that will be of importance to marketers that want to engage consumers in the country. And it demonstrates the importance of focusing on the granularities of the Canadian market, rather than copying, or modestly tweaking, strategies that are implemented in the US.
Takeaways
Other headline data from the Spotlight included the following:
- Canadians skew older than the global population, with 40%...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
