WARC Guide to Brand Activism in the Black Lives Matter era | WARC | The Feed

WARC Guide to Brand Activism in the Black Lives Matter era

The Black Lives Matter movement has galvanized consumers, asking brands to define how they respond to racial injustice.

This WARC Guide helps marketers navigate these challenges, and lead with purpose.

Guest edited by Kai D. Wright, Columbia University Lecturer, Ogilvy Global Consulting Partner,Author and Founder of blacklist100