WARC Awards for Effectiveness 2022: See the final three shortlists | WARC | The Feed

WARC Awards for Effectiveness 2022: See the final three shortlists

Shortlists for the Instant Impact, Sustained Growth and Brand Purpose categories of the WARC Awards for Effectiveness are now available.

The global competition, which launched in 2021, is based on and benchmarked against the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder.

Entrants that reach the shortlist stage or higher will also receive feedback from jurors about their work, using the relevant Ladder as a reference point.

• Instant Impact category

The jury, chaired by Zena Srivatsa Arnold, SVP, Carbonated Soft Drinks, PepsiCo, has shortlisted 21 entries, including three regional campaigns – for Europe, Middle East and Africa, and North America – and entries from Australia and the US (4 each) Canada (3), India (2), Brazil, Egypt, Lebanon, New Zealand and Taiwan (1 each).

Shortlisted brands include Deutsche Bahn, Head & Shoulders, IKEA, Nesquik and Snickers.

• Sustained Growth

The jury, chaired by Suresh Balaji, APAC chief marketing officer, HSBC, has shortlisted ten entries from seven markets – Australia, Belgium, Colombia, India, Lebanon, New Zealand, USA.

Shortlisted brands include Cerveza Aguila, Hyundai, Lotto New Zealand and Special Olympics Belgiumare 

• Brand Purpose category

The jury chaired by Ann Mukherjee, chairman and CEO, Pernod Ricard North America, has shortlisted 11 campaigns, including global and regional campaigns as well as one for particular markets in Australia, Canada, New Zealand and Saudi Arabia.

Shortlisted brands include Sheba, Finish, adidas and SK-II.

What’s next?

The winners of the Gold, Silver and Bronze awards for each of the six categories will be announced throughout the day on Thursday 23 June on warc.com. The Grands Prix winners will be revealed during the Effectiveness Show, broadcast online from Cannes Lions at the end of the same day.