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29 March 2022
Voyage of Discovery: How to drive content for streaming success
TV channels, services, programmesLivestreamingUnited States
Discovery Inc., the media giant, is putting its brand at the heart of efforts to develop the streaming audience for its Discovery+ service.
Discovery Inc. launched its streaming platform, Discovery+, in January 2021. And it has since attracted 20 million subscribers, aided in no small part by a formidable commissioning schedule and a content library spanning tens of thousands of episodes. But in a highly crowded space, the brand knows it will need more than impressive numbers to stand out.