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Voyage of Discovery: How to drive content for streaming success
Discovery Inc., the media giant, is putting its brand at the heart of efforts to develop the streaming audience for its Discovery+ service.
Discovery Inc. launched its streaming platform, Discovery+, in January 2021. And it has since attracted 20 million subscribers, aided in no small part by a formidable commissioning schedule and a content library spanning tens of thousands of episodes. But in a highly crowded space, the brand knows it will need more than impressive numbers to stand out.
Why brand matters
How brands can tackle the plastics crisis
Consumers are gradually becoming aware of the cost of their personal carbon footprint, but they see brands as the main barriers to driving down the impacts of consumption. Enemy number one? Plastics, especially single-use.
Brands have a crucial role to play in encouraging behaviour change and finding the right messages to engage with consumers in a meaningful way. That means getting their own house sorted and developing circular systems that tackle sustainability challenges, such as use and disposal of plastics.
Why it matters
Winners announced for WARC Awards for Effectiveness 2022
How Vietnam can embrace fashion-conscious consumerism
Vietnam is one of the world’s top fashion and textile manufacturers and the country will play a vital role as fashion brands meet the growing demand for sustainable fashion.
Why it matters
Netflix Co-CEO sketches advertising principles, holds back on detail
ABInBev and FCB take Creative Effectiveness Grand Prix
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