Volvo differentiates on product safety | WARC | The Feed

Volvo successfully leveraged thousands of datapoints to create a campaign that championed gender equality in automotive testing cars – and further demonstrated its brand values in making this research available to the entire industry. 

Why it matters

Safety is a fundamental requirement in the automotive industry. But the auto industry’s testing is traditionally based on a male crash test dummies, meaning that the needs of women can often be overlooked.

The campaign