Virtual events are here to stay | WARC | The Feed

Virtual events are here to stay

Nearly two thirds of business decision makers have expressed a demand to attend more virtual, as opposed to in-person, events, according to research* from EventsX. 

Why it matters

There’s a sense that people are keen to get back to in-person events after the two-year hiatus of the pandemic, but the situation is more nuanced than that. It is important that event organisers and attendees embrace the variety of options events have to offer, whether it be virtual, hybrid or in-person events.

Takeaways

• London respondents (72%) in particular were keen to attend more virtual events. 
• Young business decision makers were 70% more likely to “dial-in” to an online event in place of attending in-person. 
• Just over two thirds (68%) were interested in attending a hybrid event.
• Larger companies in particular felt hybrid events offered a good medium for the future: 74% of companies with over 500 staff and 79% of companies with 250-500 employees agreed.
• Sixty-two percent expressed a desire to host or attend more internal company events, with businesses wishing to reconnect with staff after the isolation of the pandemic.

*EventsX, an AI-enabled events provider, polled 500 business owners and decision makers around the appetite for virtual and hybrid events.

Sourced from EventsX [Image: Getty images]