Vietnamese consumers planning on buying food, drink and fashion for Tết 2021 | WARC | The Feed
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Vietnamese consumers planning on buying food, drink and fashion for Tết 2021
Vietnam's Tết festival is a key event for brands but it will be family and friends that consumers turn to in order to learn about sales and discounts, according to data from mobile marketing platform InMobi.
Why it matters
More smartphone users in Vietnam say they learn about sales and discounts for Tết from friends and family (41%) than TV (33%) or mobile (22%) sources.
If brands can tap into this word-of-mouth, they may be able to attract new audiences who are looking to try new stores and products.
Takeaways
- Food, drink, fashion and groceries will be the...
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