Home
The Feed
Your selections:
Video platforms overtake search in Chinese advertising revenue | WARC | The Feed
You didn’t return any results. Please clear your filters.

14 January 2021
Video platforms overtake search in Chinese advertising revenue
E-commerce & mobile retail
Online & digital newspapers
Greater China
Video platforms now attract almost one-fifth (18.2%) of Chinese online advertising revenue, overtaking search to be the second-largest category, according to research led by Zhongguancun Interactive Marketing Laboratory.
Why it matters
Emerging platforms like Kuaishou and Douyin attracted a significant number of users in 2020 and this latest research shows advertisers are increasingly attracted to video platforms like these as a means to reach digital audiences. This is coming at the expense of more established online formats like search.
Email this content