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Using marketing mix modelling to optimise for sustainability
07 June 2023
Using marketing mix modelling to optimise for sustainability
Sustainability MMM & attribution Strategy

Those who are set up to optimise for both sustainability and profit, such as new entrants and transformed businesses, will steal a march on those who do not have sustainability at their core.

Why it matters

Optimising for sustainability and profit is no mean feat. To achieve it, businesses must commit to embedding sustainable transformation across their entire business strategy. 

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