US Joint Industry Committee looks to a multicurrency future | WARC | The Feed
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US Joint Industry Committee looks to a multicurrency future
With the goal of enabling multicurrency transactions across premium and long-form video, important players from all quarters of the media industry have joined together to form the US's first Joint Industry Committee.
The JIC – which includes agencies, programmers, streaming companies and trade bodies – discussed its progress at the Advertising Research Foundation’s AUDIENCExSCIENCE conference in New York.
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