US cinema set for ad spend growth | WARC | The Feed
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US cinema set for ad spend growth
Cinema ad spend is set to register double-digit gains both this year and next, according to advertising forecasts published by WARC.
Why cinema ad spend matters
Cinema was perhaps the medium worst-hit by the stay-at-home rules associated with the Covid-19 pandemic, but it has since enjoyed a steady revival. The release of blockbusters such as Barbie and Oppenheimer, as well as concert films from Taylor Swift and Beyoncé, have demonstrated the big screen’s ongoing impact as a driver of mass cultural moments, too.
The numbers
- From an ad spend perspective, WARC’s figures suggest cinema will log...
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