US ad spend to surpass $300bn in 2023 | WARC | The Feed
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US ad spend to surpass $300bn in 2023
Advertising spend in the United States will top $300bn for the first time this year, with the Olympic Games and the presidential election helping to drive further growth next year.
Why ad spend levels matter
The US advertising industry has faced a challenging period, for reasons from inflation to job cuts in the tech industry and a wave of strikes. WARC’s forecasts, however, indicate that ad spend levels are still robust, with growth in 2023 and 2024.
The numbers
- Advertising expenditure levels in the US will climb by 2.2%, to $304bn, this year, according to WARC’s predictions.
- The “quadrennial effect”...
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