Upsell and cross-sell to drive B2B business growth | WARC | The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Upsell and cross-sell to drive B2B business growth
Amid market disruptions, B2B (business-to-business) organisations need to take a defensive approach to retain and expand relationships with existing customers and acquire new customers to protect and grow their revenue, say Forrester principal analysts Renee Irion and Rani Salehi at the Forrester B2B Summit APAC.
Why it matters
Before marketers can leverage upsell and cross-sell opportunities to create purposeful consumer experiences with accelerated shifts in customer interactions, there should be a complete shift from transaction-based to relationship-based consumer associations.
- B2B companies need to align marketing programming to promote upsell and cross-sell more effectively to retain customers.
- Post-purchase demand marketing...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content