Understanding the impact of “branded moments” in TV ads | WARC | The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Understanding the impact of “branded moments” in TV ads
Electroencephalogram (EEG) measurement, which tracks electrical activity in the brain, can provide valuable insights into how the branded “peaks” of TV ads may influence consumer behaviour, according to a study in the Journal of Advertising Research (JAR).
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content