Understanding the impact of “branded moments” in TV ads | WARC | The Feed
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11 August 2022
Understanding the impact of “branded moments” in TV ads
Emotion TV & Connected TV effectiveness Neurometric research
Electroencephalogram (EEG) measurement, which tracks electrical activity in the brain, can provide valuable insights into how the branded “peaks” of TV ads may influence consumer behaviour, according to a study in the Journal of Advertising Research (JAR).
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