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Understanding shopper satisfaction on ecommerce sites
Online shoppers are impressed with streamlined ecommerce checkouts, but digital retailers still have work to do in meeting needs around details of products in stock and site loading speeds.
Those are some of the conclusions of Digital Commerce 360’s 2023 Web Design and Customer Experience Report.
Why it matters
Online retailers need to make sure the fundamentals of the shopper experience are met in ways that match or exceed expectations. Assessing which elements of their platform are well-received or falling short can provide an insight into how well consumer needs are currently being fulfilled.
Takeaways
Drawing on the responses...
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