UK sees six-year leap in e-commerce, ahead of China and the US | WARC | The Feed

E-commerce's share of retail sales reached new heights in 2020 as a result of the coronavirus (COVID-19) pandemic and this look sets to continue, according to a WARC Data analysis of data from national statistical organisations.

Why it matters

Shopping online was an area of strong and sustained growth in 2020. As this looks set to continue, brands need to deliver a seamless online customer experience in order to attract and retain consumers.

Takeaways