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15 June 2021
Two thirds of brands to increase mobile marketing budgets
Data protection & privacyDigital transformationMobile marketing, mobile web
Digital transformation over the COVID-19 pandemic has accelerated advertisers’ mobile marketing capabilities, a new report from WARC on behalf of the Mobile Marketing Association shows.
With data from over 500 EMEA marketing professionals – a mix of client-side, agency, media owner and technology vendor marketers – the report, State of the Industry 2021: Mobile Marketing in EMEA, examines mobile capabilities, mobile budgets, privacy concerns and new technologies and trends in mobile, to assess how marketers in EMEA are using mobile in their marketing strategies.