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Two thirds of brands to increase mobile marketing budgets
15 June 2021
Two thirds of brands to increase mobile marketing budgets
Data protection & privacy Digital transformation Mobile marketing, mobile web

Digital transformation over the COVID-19 pandemic has accelerated advertisers’ mobile marketing capabilities, a new report from WARC on behalf of the Mobile Marketing Association shows.

With data from over 500 EMEA marketing professionals – a mix of client-side, agency, media owner and technology vendor marketers – the report, State of the Industry 2021: Mobile Marketing in EMEA, examines mobile capabilities, mobile budgets, privacy concerns and new technologies and trends in mobile, to assess how marketers in EMEA are using mobile in their marketing strategies.

Why it matters

Mobile was one of the strongest channels during the pandemic, spurring...

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