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Two-thirds of brands and agencies struggle with diversity and inclusion
27 November 2020
Two-thirds of brands and agencies struggle with diversity and inclusion
Diversity & portrayal in advertising Managing the marketing function Global

Only one-third of all companies have a clear, documented and fully implemented approach to diversity and inclusion, according to research from WARC’s Marketer’s Toolkit 2021.

Why it matters

Protests against systemic racism in 2020 pushed brands and agencies to analyse their own performance in terms of diversity. However, progress has so far been limited.

Additional research from WARC shows that junior and generalist strategists are bearing the brunt of COVID-19 related headcount cuts, having a knock-on effect on the industry's diversity efforts.

Takeaways

  • One-fifth of both agencies (20%) and brands (23%) do not have a documented approach to...

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