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Two-thirds of APAC marketers are mobile-first
20 July 2021
Two-thirds of APAC marketers are mobile-first
Mobile effectiveness Mobile marketing, mobile web Asia (general region)

Two-thirds (67%) of marketers in Asia Pacific are mobile-first with their strategy, an increase from 60% in 2019, according to research from WARC and the Mobile Marketing Association (MMA) published last year.

WARC and the MMA's Modern marketing in APAC: The use of mobile in the digital marketing mix 2021 survey is now open. If you work in mobile marketing and are based in Asia Pacific, please complete our short survey to share your views. All respondents receive a copy of the report.

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